01. THE CHALLENGE
VaultApp was launching a wealth management tool for Gen Z and Millennials, an audience notoriously skeptical of traditional banking. The challenge was building immediate trust while standing out in a sea of identical 'neo-bank' ads.
02. THE APPROACH
We ditched the standard lifestyle shots for a fully 3D-animated, slightly surreal world that visualized 'financial freedom' literally. This was backed by an aggressive, highly targeted performance marketing engine that optimized creative daily based on ROAS.
03. THE OUTCOME
Results that speak.
500K+
App downloads in first 90 days
$2.40
Customer Acquisition Cost (CAC)
2M+
Organic views on launch film