01. THE CHALLENGE
Aura MedTech had world-class diagnostic machines, but a brand identity stuck in the 1990s. They needed to signal innovation and reliability simultaneously to hospitals making multi-million dollar procurement decisions.
02. THE APPROACH
We pivoted their entire visual language away from clinical blues and cold greys towards a warm, human-centric palette. The logo was simplified into a precision mark, and the UI of their core software was completely rebuilt for zero-friction operation by radiologists.
03. THE OUTCOME
Results that speak.
40%
Reduction in software training time
$12M
Pipeline generated at launch trade show
100%
Adoption rate across all legacy clients